After completing the development of the website, everyone looking for generating more traffic on their website and some of them approach online marketing as well to increase traffic. SEO, SEM and SMM are the three mainstream channels to advertise your website.
SEO stands for Search Engine Optimization, SEM stands for Search Engine Marketing and SMM stands for Social Media Marketing and this one is the newest among the three. We learn one by one about these three online marketing platforms.
SEO is the process of optimizing your website through various methods to improve your organic ranking for certain relevant keywords on search engines like Google, Bing and Yahoo.
According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”
You need to do keywords research and then you will get to know which keyword/phrases your target audience is looking for on search engines. There will be always scoped to improve your website’s SEO for improved organic digital marketing efforts. The SEO algorithms continually changing due to the frequent changes made to Google’s algorithm. The SEO is comprised of two different activities which are On-Page SEO and Off-Page SEO.
On-page SEO has components that can be controlled by your developer on your website. The factors which one should control in on-page SEO is given below:
Off-page SEO is referred to the thing which you can do away from your website such as sharing your website on social networking, article submission, forum posting & blog marketing, etc. The activities which you can do to improve your Off-page SEO is given below:
SEM, abbreviated as search engine marketing, is advertising through a paid media budget where a marketer optimizes and advertises their website at organic search engines such as Google and Bing to appear higher in search results.
Search engine marketing (SEM) can also be related to SEO because both deal with digital marketing outreach on search engines like Google and Bing but SEO typically refers to internal, organic website optimization while search engine marketing is used to increase traffic by using paid advertising on search engines.
Google Ads and Bing Ads are a popular tools for advertisers to create ads on search pages and advertising networks through the pay-per-click (PPC) method specifically. You just need to be ready with your ads content, keywords and placement. Once your ad is reviewed and get approval then your ads would be featured on the search engine.
Social Media Marketing can be done in both, organic and paid digital marketing efforts on social media networks like Facebook, Twitter, and LinkedIn. These platforms can help your website in becoming viral overnight. It’s a matter of time when and how you market your product/services on these platforms. Social Media Marketing is the newest among the three available digital marketing platforms.
Social Media Marketing can’t give instant results but it connects you with more audiences to expose your products to target groups. All social media platforms have their paid marketing packages by opting one can increase their reachability and connect directly with their audience.
Among the above three digital marketing platforms, only Search Engine marketing can show instant result while the other two needs time to rank your page in search engines.
Organic traffic from SEO and social media can help in expanding your business and reaching a larger audience. SEM and SMO, on the other hand, provide faster results that can be measured right away. SEO and SMO are long-term strategies and these strategies necessarily require a time commitment.
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